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Last month I set myself a Search Engine Optimization challenge. Essentially I wanted to substantially increase the traffic, ultimately revenue from a website that I run focused on Office 2007 help, tips, tricks, and tutorials called The New Paperclip.
The first tweak I made was to not focus on keywords, or backlinks or any other sexy SEO topic. I know this might sound a little backward, but I actually focused on the reader first!
That’s right! This wasn’t to increase my pagerank or anything like that… all I did was make it easier for someone using a search engine to make a decision on whether or not to click the search engine result that pointed to my site.
Obviously I was making it pretty hard for readers to make the right choice, because almost overnight (as soon as Google spidered my site again) traffic DOUBLED! That’s right… DOUBLED!
How easy is it for your potential readers to decide if a page on your site is worthy or not? Do a search and see what title comes up. If it is long winded like “The New Paperclip: Tips, Tricks and Tutorials for Microsoft Office…” and does not have anything to do with not only the specific content of the page, but the search terms that the person used… then you are in big trouble! You need to tweak straight away!
To learn about how I specifically made the tweak to my blog post titles using WordPress… click here
Remember - SEO isn’t all about the search engine - really it should be called Human Search Optimisation - because at the end of the day it is the reader looking for the content, not the search engine.
Actually the topic of Human Search Optimization sounds pretty interesting, I might see if I can dig up some more information or insight about it in the coming weeks.
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