Paul Woods

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This is one of many posts dedicated to my Search Engine Optimization Challenge on www.thenewpaperclip.com.  Read more in the SEO Challenge category.

The problem:  Whenever one of the pages on The New Paperclip comes up in a search page, the title on the search result means absolutely nothing to the searcher.

To illustrate, in the example in the image to the left, you can see the SERP for the search phrase "word 2007 comments" in which The New Paperclip has #1 spot.  But if you were searching for "word 2007 comments" you would not click on search result #1.

Why?  Because the title of the search result has nothing to do with the search phase.  You and I both know that if we were searching for "word 2007 comments" that we would all click on "Using Comments in Word 2007 documents" before "The New Paperclip: Tips Tricks and Tutorials for Microsoft Office…"

This problem is caused by a default behaviour in the popular WordPress blogging platform that I use.  Essentially it puts the blog title first, before the post title - hence why every single listing  I have on SERP anywhere has the same generic boring irrelevant title

So… how to fix the problem?

Well, I have upgraded to WordPress v2.5 which has a new feature as part of its core functionality (used to be a plugin) which allows you to swap the post title and blog title around.  Check out how to do this easy tweak here.

So Tweak 1 in my Search Engine Optimisation Challenge is complete.  Have no idea when Google will pick up the change, so stay tuned for the results over the coming weeks.