Paul Woods

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As those of you who know me well (or have read this blog for a while) will know, I run a little side project at www.thenewpaperclip.com.  Basically The New Paperclip was something that kept me busy for a while about a year ago - I wrote about 50 blog posts on tips and tricks in the new version of Microsoft Office (Word, Excel, Outlook etc).

I learnt a lot (it was a very good way to come up to speed on the new products)… and I managed to make a little money on the side thanks to Google Adsense… emphasis on little!

Despite having the #1 spot on Google SERPs for "Word 2007 Undo" and 35 other keyword combos out of my Top 100 keywords… more important things have come up in my life…

Now, after 8months I am brushing off the cobwebs over at The New Paperclip as part of my "I actually looked at my Google Analytics analytics and saw heaps of obvious stuff I can do to improve this website" challenge.

For the last three months, the stats have been pretty static, but there is a slight downward trend - not a good thing.  And that has been reflected in the monthly revenue figures in Adsense.

So… for the next quarter, I am challenging myself to do achieve the following goals:

• Increase visits 500%
• Increase page views/visit by 100% over the last quarter
• Increase revenue by 300%

Where did I get those numbers from?  Gut feel.  What techniques will I use to get near those goals?  Again gut feel - unless any of you have any ideas you want to share!

That being said it will be interesting to see what can be achieved over three months focusing on key SEO optimisation techniques, and maybe some fresh content.

The baseline has been set today.

• Visits: 0% increase
• Page Views/Visit: 0% increase
• Revenue: 0% increase

Time will tell… the final results will be in 30 June.  But I will keep you updated on progress along the way.