Smile, its your most valuable asset…
March 24th, 2008
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… said the sign at the McDonalds at the Sunshine Plaza Shopping Centre (on the Sunshine Coast in Australia - where I have been holidaying the last few days). Pity about the four staff on the front counter (including the manager) who didn’t believe that they needed to show off their most valuable asset.
Same thing goes for your vision or mission statement… it is all good having it up on the wall in reception.. but are ALL your staff living and breathing that statement, or the core values it represents?
Just because you have a sign up doesn’t mean it is real… especially for your customers.
Your challenge this week - make it real.
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