Paul Woods

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At the moment I am participating in a little experiment called "Use New Marketing to Prove New Marketing" (UNM2PNM) being run by Joseph Jaffe.

What is Joseph trying to achieve?  Apart from spreading his ideas and selling a few more copies of his book, ultimately it is about proving if this whole social media thing actually works, if it is measurable etc.  Pretty interesting stuff for a marketer like me.

Here is the deal - Joseph asks for people to participate (I put my hand up).  His publisher sends a copy of the book (free book for me!), I read it, write a review and post it online.  He gets link love, I get link love.  He gets free PR, I get a free book and a good read.  He gets rich, I get smarter (hopefully!).  Now that is new/social media at work.

My copy of Joseph Jaffe’s book "Join the Conversation" arrived at work yesterday (the one thing holding back society as we know it is the fact that it takes 4 weeks for stuff to ship from the US by snail mail!)… so it is time to hold up my end of the bargain.  Stay tuned for my review of the book, coming soon.

And if you are interested in reading the book - buy it here - proceeds are going to charity