Paul Woods

The other day Microsoft launched its latest round of big ticket products – Windows Server 2008, SQL Server 2008, and Visual Studio 2008. 

For the last few months, a few of the team at Data#3 (where I work – a big Microsoft partner in Australia) have been working on our campaign to support of the launch – in particular around Windows Server 2008.  Basically we are positioning Windows Server 2008 as the core foundation of an organisations Managed Operating Environment (for all the marketers out there – a Managed Operating Environment basically means a really well run and managed fleet of desktop computers, laptops, mobile phones etc in your organisation – the advantage of that is much lower IT support costs, and being able to give end users the tools they need to be more productive a lot faster.)

The first event in Australia was in Sydney this week, and one of my colleagues Jo Cass (pictured here*) from our Sydney office tells it like it is on Mike Heald’s blog.

"Data#3′s Project Deploy, our Integrator of the Year movie headline & our Popcorn stand was a huge success at Microsoft Wave 08 – Heroes Happen."  Read more on Mike’s blog

In a month or two once the launch is over I might do a post campaign analysis on how Data#3′s Project Deploy campaign has rolled – from concept right through to results – stay tuned.  Being a classic B2B campaign with a B2C twist, I think the results might be interesting.

(*Photo credit to Mike Heald from Microsoft Australia)