Paul Woods

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If you were like any good marketing (or wannabe engineering) student at university, you would have skipped a few of those early morning Strategic Marketing lectures to hit the beach, the shops, or the pub.

If you need to brush up on your Porter, struggle with your “4 P’s”, or can’t remember what BCG stands for (and where on Earth the ‘Cash Cows’ fit in!), MIT, the Massachusetts Institute of Technology (not Harvard, the other one in Boston) have released lecture notes, reading lists, even course assignments (with example submissions!).  Through their Open Courseware initiative, MIT have released 100’s of courses ranging from Aerodynamics and Quantum Physics to Feminist studies and Game Theory. 

The courses most relevant to marketers come from MIT’s Sloan School of Management, and are:

• 15.810 Introduction to Marketing, Spring 2005
• 15.812 Marketing Management, Fall 2002
• 15.818 Pricing, Spring 2005
• 15.834 Marketing Strategy, Spring 2003
• 15.835 Entrepreneurial Marketing, Spring 2002
• 15.821 Listening to the Customer, Fall 2002
• 15.822 Strategic Marketing Measurement, Fall 2002

Plus almost any other course from the Sloan School of Management might come in handy - especially 15.356 How to Develop “Breakthrough” Products and Services, Spring 2004.