The difference between B2B and B2C marketing

April 17th, 2007

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I was sitting in a meeting today with a few folk from a communications firm that we have engaged to look at our brand… and this pearl of wisdom came out of one of their mouths.  This quote is probably attributable to someone a long time ago, and has been passed along through meetings just like the one I had today.  I think it hits the nail right on the head.

“The difference between B2B marketing and B2C marketing is that in B2B customers don’t want your product, they need it, and in B2C the customer doesn’t need your product, they want it”

Food for thought next time you are positioning your B2B campaign.

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Posted by Paul Woods Filed in Archive 2005-07

One Response to “The difference between B2B and B2C marketing”

  1. Mike Welling Says:
    April 19th, 2007 at 12:36 am

    Hahah! Great post…Never thought of it that way. Also, if I’m not mistaken (and I might be), isn’t the B2B market actually bigger than the B2C in dollar terms? Maybe not as exciting, but a lot more lucrative sometimes. No?

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