Paul Woods

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Well it is 2007… bring on all the James Bond ‘007 themed advertising this year (it has already started over at Virgin Blue!)

My wife and I have just got home from 10 or so days on the Gold Coast… about 80km south of where we live.  Just far enough away from the normality of life to relax, and for my skin to go from white, to tomato red, and then to a shade just darker than white (this tan might last a week!).

Of course all that relaxation is going to go to waste now that I have taken a sneak peek at my work email inbox.  It will be a busy morning tomorrow!

Speaking of work, it has been about 2 or 3 months since I moved into my new role at Data#3.  Not a technical role, but as the team leader of the Marketing Communications Team.  Before all you developers, architects, *nix fanbois,  BizTalkers and friends from my Microsoft days say “Paul, how did a smart guy like you end up in Marketing” (**NOTE** Actual Quote from a colleague!)… this job is pretty cool!

Not only do I still get to “geek it up” because I am working in what can be best described as a “technology” company… but I am in a position where I can actually make a positive difference to how things are done and hopefully help grow the company.  My kind of role! 

With that in mind, I am going to rebrand my blog a little.  Well not rebrand, but become more focused on topics relating to my day job (one of my new years resolutions).  Whilst technology will still be a regular feature… more focus will be put on the marketing side of things… like:

• Marketing Communications (industry issues)
• Copywriting (B2B, web etc)
• Branding, and re-branding (brand management)
• Market Research
• Marketing ROI, Metrics, Scorecarding
• Product management
• Online Advertising
• Traditional Advertising
• Public Speaking
• Public Relations
• Event Communications
• Internal Communications
• Shareholder Communications
• etc etc

You get the point… and I am sure I will have some running commentary on tech product launches like Vista and Office 2007 (Speaking of which - have you checked out The New Paperclip yet?)

So what else is in store for the remaining 364 days and 1 hour of 2007?  Like everyone else, my new years resolutions include getting fitter… and:

• Going back to university for some post-graduate business study
• Compete in (and finish) a triathlon.
  … and most importantly
• Buy our first home 

It is going to be an exciting year, both at work, at home, and in general!  Bring on 2007!!