Paul Woods

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With rumours that the Microsoft Zune will not be available here (or anywhere outside the US) until 2008 I have been investigating other MP3 options.  Whilst this new shuffle does not meet my needs for video playback, it is still very cool (I mean small).  1Gb for AUD $119 (or USD $79).

I have a lot of respect for Apple.  Their ’Maketing Engine’  seem to always get the marketing right with these things (not just promotion and advertising, but the other 3 P’s of marketing as well - Product, Place, and Price). 

From Apple.com.au

One size fits all

You know what they say about good things and small packages. But when something 4.1 cm (1.62 inches) long and about 15 grams (half an ounce) holds up to 240 songs, “good” and “small” don’t quite cut it. Especially when you can listen to your music for up to 12 continuous hours.⁽²⁾ In fact, iPod shuffle just may the biggest thing in small.

Technorati Tags: iPod, Shuffle, Apple, Marketing